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Growth Codex

Master growth marketing step by step. Start with Growth Roadmap below.

1. Growth Roadmap

Build a strategic roadmap from current state to ambitious growth goals

Building a solid growth marketing strategy

An honest analysis of our current situation

Where the treasure lies

These are our challenging growth goals

How we get there

Our most important projects to achieve our goals

Who is doing what

Overview of our team responsibilities and resources

Working with your growth roadmap

2. Content & Story

Create compelling content that positions you as the go-to problem solver

Crafting a resonating story and publishing great content

The story that deeply resonates with our core audience

What we talk about

The topics that position us as the go-to problem solver

How we talk about it

Packaging and delivering our message in style

When we talk about it

Let's make our audience go AARRR every single month

Working with your content and story strategy

3. Funnel Building

Design customer journeys that create trust and generate revenue

Build a value-driven Marketing Funnel

Funnel Overview

Our Customer Journey that creates Trust and Revenue

Building Websites that convert our Leads and Sales

Our Inbound & Outbound Messages and Emails

Organizing our Customer Journey in the ONE Source of Truth

Working with your marketing funnel

4. Data Analytics

Track metrics and derive data-informed actions for continuous growth

Measure the progress towards your goals

What we Measure

Define your customer journey steps in measurable metrics

Ensure that you can track each important metric

Keep track of these metrics in actionable reports

What to Improve

Identify bottlenecks and derive data-informed actions

Working with your data analytics strategy

5. Traffic Generation

Master channels and campaigns to bring qualified visitors to your funnel

Drive more profitable traffic

Traffic Channel Compass

Making our sources work together

Campaign Structure

Maximizing our chance to find the next profitable campaign

Presenting our value as engaging as possible

Explore & Scale

Testing new channels while scaling the profitable campaigns

Working with your traffic generation strategy

6. Conversion Optimization

Systematically improve conversion rates across websites, emails, and ads

Increase Impact and Profit

Next Experiments

Our most important upcoming changes

Website Testing

Increasing the conversion rate of our landing pages

Increasing the conversion rate of our emails

Increasing the conversion rate of our ads

Working with your conversion optimization strategy

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