Growth Codex

Master growth marketing step by step. Start with Growth Roadmap below.

1. Growth Roadmap

Build a strategic roadmap from current state to ambitious growth goals

1.1

Overview

Building a solid growth marketing strategy

1.2

Where we AARRR

An honest analysis of our current situation

1.3

Where the treasure lies

These are our challenging growth goals

1.4

How we get there

Our most important projects to achieve our goals

1.5

Who is doing what

Overview of our team responsibilities and resources

1.6

Summary

Working with your growth roadmap

2. Content & Story

Create compelling content that positions you as the go-to problem solver

2.1

Overview

Crafting a resonating story and publishing great content

2.2

Why we do this

The story that deeply resonates with our core audience

2.3

What we talk about

The topics that position us as the go-to problem solver

2.4

How we talk about it

Packaging and delivering our message in style

2.5

When we talk about it

Let's make our audience go AARRR every single month

2.6

Summary

Working with your content and story strategy

3. Funnel Building

Design customer journeys that create trust and generate revenue

3.1

Overview

Build a value-driven Marketing Funnel

Coming Soon

3.2

Funnel Overview

Our Customer Journey that creates Trust and Revenue

Coming Soon

3.3

Landing Pages

Building Websites that convert our Leads and Sales

Coming Soon

3.4

Messages

Our Inbound & Outbound Messages and Emails

Coming Soon

3.5

CRM Workflows

Organizing our Customer Journey in the ONE Source of Truth

Coming Soon

3.6

Summary

Working with your marketing funnel

Coming Soon

4. Data Analytics

Track metrics and derive data-informed actions for continuous growth

4.1

Overview

Measure the progress towards your goals

Coming Soon

4.2

What we Measure

Define your customer journey steps in measurable metrics

Coming Soon

4.3

How we Measure

Ensure that you can track each important metric

Coming Soon

4.4

How we Report

Keep track of these metrics in actionable reports

Coming Soon

4.5

What to Improve

Identify bottlenecks and derive data-informed actions

Coming Soon

4.6

Summary

Working with your data analytics strategy

Coming Soon

5. Traffic Generation

Master channels and campaigns to bring qualified visitors to your funnel

5.1

Overview

Drive more profitable traffic

Coming Soon

5.2

Traffic Channel Compass

Making our sources work together

Coming Soon

5.3

Campaign Structure

Maximizing our chance to find the next profitable campaign

Coming Soon

5.4

Ad Creatives

Presenting our value as engaging as possible

Coming Soon

5.5

Explore & Scale

Testing new channels while scaling the profitable campaigns

Coming Soon

5.6

Summary

Working with your traffic generation strategy

Coming Soon

6. Conversion Optimization

Systematically improve conversion rates across websites, emails, and ads

6.1

Overview

Increase Impact and Profit

Coming Soon

6.2

Next Experiments

Our most important upcoming changes

Coming Soon

6.3

Website Testing

Increasing the conversion rate of our landing pages

Coming Soon

6.4

Email Testing

Increasing the conversion rate of our emails

Coming Soon

6.5

Ad Testing

Increasing the conversion rate of our ads

Coming Soon

6.6

Summary

Working with your conversion optimization strategy

Coming Soon