Who is doing what

Overview of our team responsibilities and resources

GOAL

Ensure everyone knows their role, has the resources they need, and works in focused sprints to execute the growth roadmap and achieve our key results.

Who is doing what Template

OBJECTIVES

Areas of Responsibility and Projects

Designate captains for each metric, task, and project. Clear ownership ensures accountability and prevents things from falling through the cracks.

Resources - Money and Other People

Allocate budgets and identify when you need external help. Your dashboard isn't just for show; it's your playbook. Stick to it.

Working in Growth Sprints

Organize work into focused sprints that allow for rapid testing, iteration, and implementation. Keep your eyes on the prize: your North Star Metric.

4.1 Areas of responsibility and projects

Everyone on this ship has a role to play. Designate captains for each metric, task, and project, so we know who needs to walk the plank if things go sideways (just kidding, but accountability is key).

Assigning Ownership

Each project needs a clear owner–someone who is accountable for its success. This doesn't mean they do all the work, but they're responsible for ensuring it gets done.

Ownership Principles

  • One owner per project - Avoid shared ownership; it dilutes accountability
  • Match skills to projects - Assign projects to people with the right expertise
  • Clear expectations - Define what success looks like for each project
  • Regular check-ins - Schedule regular updates to track progress

Project Ownership Matrix

Create a simple matrix showing:

  • Project name
  • Owner
  • Key result it supports
  • Status
  • Next milestone
Assign ownership and create accountability structure
Help me assign clear ownership and create an accountability structure for our growth projects.
Based on our company context, team structure, and projects, please:
1.**Assign single owners**: For each project, recommend a single owner who:
- Has the right skills and expertise for the project
- Has capacity to take ownership
- Is accountable for project success
- Can coordinate with others as needed
2.**Create project ownership matrix**: Structure a clear matrix showing:
- Project name
- Assigned owner (with brief rationale)
- Key result it supports
- Current status
- Next milestone/deadline
3.**Define success criteria**: For each project, clearly define:
- What does success look like?
- What metrics will indicate the project is successful?
- What are the key milestones?
- What are the expectations for the owner?
4.**Match skills to projects**: Ensure projects are assigned to people with appropriate expertise. If we need skills we don't have, identify where external help is needed.
Format your response as:
- Project ownership assignments with rationale
- Complete ownership matrix
- Success criteria for each project
- Any skill gaps that need external help
Assign a single owner to each project

For every project in your growth roadmap, assign one person who is accountable for its success. Avoid shared ownership.

Create a project ownership matrix

Document who owns what. Create a simple matrix or dashboard showing project, owner, status, and key result.

Define success criteria for each project owner

For each project, clearly define what success looks like. What metrics will indicate the project is successful?

4.2 Resources - money and other people

Allocate budgets, get external help when needed, but always keep your eyes on the prize: our North Star Metric. Your dashboard isn't just for show; it's your playbook. Stick to it.

Budget Allocation

Each project needs resources. Allocate budgets based on:

  • Project priority (high-impact projects get more resources)
  • Potential ROI (projects with higher returns justify larger budgets)
  • Available resources (work within your constraints)

When to Get External Help

Sometimes you need expertise or capacity you don't have in-house. Consider external help for:

  • Specialized skills (e.g., design, development, copywriting)
  • One-time projects (e.g., website redesign, campaign setup)
  • Capacity constraints (when your team is at full capacity)

Resource Planning

Create a resource plan that shows:

  • Budget allocation per project
  • Time allocation per team member
  • External resources needed
  • Timeline for resource deployment
Allocate resources and plan for external help
Help me create a comprehensive resource allocation plan for our growth projects.
Based on our company context, projects, and available resources, please:
1.**Allocate budgets**: For each project, recommend budget allocation based on:
- Project priority (high-impact projects get more resources)
- Potential ROI (projects with higher returns justify larger budgets)
- Available budget constraints
- Resource requirements (tools, software, advertising spend, etc.)
2.**Identify external help needs**: For each project, determine:
- Do we need specialized skills we don't have in-house? (e.g., design, development, copywriting)
- Is this a one-time project that makes sense to outsource?
- Are we at capacity and need additional help?
- What type of external help is needed? (agency, freelancer, consultant)
3.**Plan time allocation**: Estimate time requirements:
- How much time does each team member need to allocate?
- Are there capacity constraints?
- Do we need to adjust other priorities?
4.**Create resource plan**: Structure a comprehensive plan showing:
- Budget allocation per project
- Time allocation per team member
- External resources needed (type, cost, timeline)
- Timeline for resource deployment
Format your response as:
- Budget allocation for each project with rationale
- External help recommendations with cost estimates
- Time allocation plan
- Complete resource deployment timeline
Allocate budget to each project based on priority and potential ROI

Determine how much budget each project needs. Prioritize high-impact projects, but ensure all projects have adequate resources.

Identify when external help is needed

Review each project and identify where you need external expertise or capacity. Plan for these resources upfront.

Create a resource allocation plan

Document your resource plan: budgets, time allocations, external resources, and timelines. Make it visible to the team.

4.3 Working in growth sprints

Organize work into focused sprints that allow for rapid testing, iteration, and implementation. This keeps you agile while maintaining focus on your North Star Metric.

What are Growth Sprints?

Growth sprints are short, focused periods (typically 1-2 weeks) during which your team works on specific growth projects. They allow for:

  • Rapid testing and iteration
  • Quick wins and momentum
  • Focused execution
  • Regular progress reviews

Sprint Structure

Each sprint should have:

  • Sprint goal - What are we trying to achieve this sprint?
  • Projects - Which projects are we working on?
  • Success metrics - How will we measure success?
  • Sprint review - What did we learn? What's next?

Sprint Planning

At the start of each sprint:

  1. Review previous sprint results
  2. Select projects for this sprint (based on priority)
  3. Assign owners and resources
  4. Set sprint goals and metrics
  5. Plan daily check-ins

Sprint Execution

During the sprint:

  • Daily standups (quick status updates)
  • Focus on sprint goals (avoid scope creep)
  • Track metrics daily
  • Document learnings

Sprint Review

At the end of each sprint:

  • Review results against goals
  • Share learnings with the team
  • Update your roadmap based on results
  • Plan the next sprint
Plan and structure growth sprints
Help me set up a growth sprint system for executing our projects.
Based on our company context, projects, and team structure, please:
1.**Plan the first sprint**: Design our first 1-2 week growth sprint:
- Select 2-3 high-priority projects to focus on
- Assign owners and resources
- Define clear sprint goals
- Set success metrics for the sprint
- Establish daily check-in schedule
2.**Establish sprint rituals**: Design our sprint process:
- **Sprint planning**: What happens at the start? (review previous sprint, select projects, set goals)
- **Daily standups**: What's the format? (quick status updates, blockers, progress)
- **Sprint review**: What happens at the end? (review results, share learnings, plan next sprint)
3.**Create sprint structure**: For each sprint, define:
- Sprint goal (what are we trying to achieve?)
- Projects included (which projects are we working on?)
- Success metrics (how will we measure success?)
- Daily tracking approach (how do we track progress?)
4.**Focus on North Star Metric**: Ensure each sprint moves us closer to our North Star Metric. Show how sprint goals connect to our overall growth objectives.
Format your response as:
- First sprint plan with projects, owners, and goals
- Sprint ritual structure (planning, standups, review)
- Sprint execution framework
- Connection to North Star Metric
Plan your first growth sprint

Set up your first 1-2 week sprint. Select 2-3 high-priority projects, assign owners, and define sprint goals.

Establish sprint rituals

Set up daily standups, sprint planning, and sprint review meetings. Make these regular rituals.

Execute your first sprint and review results

Run your first sprint, track progress daily, and conduct a sprint review. Learn from the experience and iterate.

Summary

You've now set up accountability and execution:

  1. Assigned ownership - Every project has a clear owner who is accountable
  2. Allocated resources - Budgets and external help are planned and allocated
  3. Organized into sprints - Work is structured into focused, iterative sprints

You now have a complete growth roadmap:

  • Where you are - Current situation analysis (Lesson 1)
  • Where you're going - Challenging growth goals (Lesson 2)
  • How you'll get there - Actionable projects (Lesson 3)
  • Who does what - Ownership and execution (Lesson 4)

Working with Your Growth Roadmap

Your dashboard isn't just for show; it's your playbook. Stick to it. Review it weekly, update it monthly, and use it to guide every decision. Keep your eyes on the prize: your North Star Metric.

Regular Reviews

  • Weekly - Review project status and metrics
  • Monthly - Review progress toward key results
  • Quarterly - Review OKRs and plan next quarter

Continuous Improvement

Your growth roadmap is a living document. Update it based on:

  • What's working (double down)
  • What's not working (pivot or stop)
  • New opportunities (add to backlog)
  • Changing priorities (reprioritize)

Further Resources

Dig deeper into execution and accountability

Books:

Online: