Launching a new product to millions of eager customers is the stuff of our dreams as entrepreneurs. To even have a fair chance, we need a product or service idea that customers would be willing to wait in a long line for, like the next shiny new iPhone.

Leads are great, but if they don't turn into sales well, it's no fun, right? We have to remember that leads are real people whose trust we still have to earn. Even if we have suitable lead magnets, we can't let our leads go cold or spam them too much

Can you build landing pages in less than a day that are high converting, A/B testable, fast loading, and mobile-optimized? If your website lacks these aspects, you are making unacceptable compromises for this day and age.

We are telling the product story through the descriptions, pictures, and videos we design. We have the opportunity to make the most out of this story in the eyes of our customers.

Imagine you are in a sales competition and get a detailed list of 1000 people (leads) and the challenge to generate as much revenue as possible within 30 days. Would you call everyone from top to bottom in alphabetical order? Or would you instead look at the details in the list attached to each?

When developers repeat a task twice, they build a tool to automate it. When we marketers repeat a task ten times, we keep at it semi happily. Like posting on five social media platforms, Tweaking our ad campaigns, or sending out newsletters. All relatively manually – at least it's mostly digital these days.

If you want to practice how Funnel Building can level up your product and content marketing, you are in the right spot. This course will be a very hands-on, where we work on YOUR funnel building.