When developers repeat a task twice, they build a tool to automate it.
When we marketers repeat a task ten times, we keep at it semi happily. Like posting on five social media platforms, Tweaking our ad campaigns, or sending out newsletters. All relatively manually – at least it's mostly digital these days.
Thankfully, the past five years have brought up a ton of opportunities for automating our marketing efforts. Tools like Hubspot, Mailchimp, Zapier, and Slack have given us non-code solutions for many problems that would have been very expensive custom solutions. Sending out personalized email series, adjusting your ad campaigns bids with rules, and getting a message in Slack about a high-value lead that has just come in, is now only a matter of time.
That's why we take the time to share with you our marketing automation best practices like: