Data Analytics

Defining your north star metric and staying the course

SET UP YOUR ANALYTICS TOOLS RIGHT

Setting up analytics tools and keeping track of all critical user journey steps (conversions) can be confusing and often done only half-hearted. The problem with this is that you see less clearly where you are wasting time (low-quality content) and money (unprofitable ads).
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ANALYZING E-COMMERCE PROFITABILITY

How well does my online store convert? Are my campaigns profitable? What's my cost per acquisition and customer lifetime value? These questions should be burning in your head.
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HOW TO TRACK WITH GOOGLE TAG MANAGER

If I had to choose the ONE tracking tool, which I could have in every analytics setup, it would be Google Tag Manager (GTM). It's the Swiss Army knife of tracking and can do so much without having to code.
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GOOGLE ANALYTICS DEMYSTIFIED

Taking the time to look at your Google Analytics data can be daunting, especially when you are already busy. It can appear complicated, technical, and confusing. I want to show you that learning to demystify your user behavior data can be much more like an exciting treasure hunt.
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FACEBOOK DATA ANALYTICS

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
- John Wanamaker (1838-1922)
Let's discuss solutions to this 100-year-old problem for your business in this journey with the help of analytics tools from Google and Facebook.
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