Free Loot

Sailor Circle

Paid Treasure

Grow with me
Pirate Playbooks
Growth Marketing 
Captain on Deck

with google 
tag manager

Gain visibility of user behavior

get a clear view of your analytics


By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

How to: Google Tag Manager

If I had to choose the ONE tracking tool, which I could have in every analytics setup, it would be Google Tag Manager (GTM). It's the Swiss Army knife of tracking and can do so much without having to code. Need to track how many visitors click a button, submit a form, or scroll down at least 50% of your website? Good luck doing that with Google Analytics or the Facebook Pixel without adding custom code to your website. With Google Tag Manager, you have to install it once, and you can do 99% of the work from the browser interface.

GTM enables marketers and product people to become more data-driven without dependence on the dev team. It frees you to define the tracking events that help you understand your customer's behavior and measure the performance of your campaigns.

I want this to be the one short resource you can go to whenever questions come up like:

  • Do we need more than Google Analytics / Facebook Pixel?
  • How do I install XYZ tracking pixel?
  • How do I track a button click, form submit, ...?
  • Why do I have to implement all tracking events three times?


Sounds interesting? Then register for free and and learn how to use the Google Tag Manager from ground up.
Unlock tracking
Master the Art and Science of Growth Marketing


Sailor Circle


Pirate Playbook
Growth Marketing Mastery
Captain on Deck
Made with AARRR 🏴‍☠️ by Pirate Skills in Cologne, Germany