"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
- John Wanamaker (1838-1922)
I bet you know what this feels like as well. You have built your funnel and are trying Facebook, Twitter, and Instagram. You even pay for promotions, because you are frustrated by the lack of organic engagement on your profiles. You are writing tons of content, but it's unclear which articles result in measurable success. You spend two weeks implementing that new feature, and you are not sure whether or not it was worth it.
Let's discuss solutions to this 100-year-old problem for your business in this meetup with the help of analytics tools from Google and Facebook. I want you to leave the room .. slightly shocked because of how much Google and Facebook know about your users .. and with the know-how about how to track your most important KPIs (key performance indicators):
1. Traffic - Where do users come from and how much did it cost?
2. Engagement - What are users doing on your website/app?
3. Conversions - What's the return-of-investment of your efforts?