Taking the time to look at your Google Analytics data can be daunting, especially when you are already busy. It can appear complicated, technical, and confusing. I want to show you that learning to demystify your user behavior data can be much more like an exciting treasure hunt. Google Analytics can help us to answer real-world business and marketing questions like:
To me, these are the questions I struggle with in my everyday work as a growth marketer and founder. So it's just practical to take 15 minutes once a week to see if I'm on track or not. And in case I smell treasure, diving deep has been worth it so many times.
I hope this course will shortcut some of the learning curves that can come with learning a semi-userfriendly tool like Google Analytics.