Traffic Generation

Meta Ads (aka Facebook and Instagram Ads), Google Search Ads, TikTok Ads, LinkedIn Ads, so many damn choices for us marketing pirates. How are we supposed to pick the ad platform with the most profit and impact for our business? We can't be expected to be experts at all of them, right?

How do you discover ads that are highly engaging and profitable? Yes, you create a ton of ads and learn what works and what doesn't. But this process can take a lot of time to craft excellent ads and money to test them against real-world user behavior.

The Traffic Channel Compass will give you an overview of the most effective growth marketing channels and help you focus on the right ones. Should your focus scarce resources on Facebook, SEO, Newsletter,... or maybe even TikTok?

Ads are the most fun in E-Commerce businesses because the money we spend is back in our pockets before our credit cards are charged. Plus, we can learn what's profitable day by day and what's not.

Now it's time to talk about LinkedIn Ads! After we spoke in-depth about building a network on LinkedIn and the perfect content marketing strategy this time, we want to focus on the advertising part. It's the ideal place for B2B companies with a higher customer lifetime value, needed to be able to afford the higher than average click prices.

During Covid19 Instagram ads have become cheaper than I have ever seen. Now is a great time to check if and how you can make Instagram ads profitable for your business. And if you don't believe that your customers are going to buy in this crisis (which I don't think), you can use this time to build your lead list cheaper than usual.

Who doesn't need more qualified traffic? The question is rather where to get it and what you need to give in return. A 1000 visitors to your website can cost you a week worth of social media posts or 1000€ on ads. The choice is ours and we have to learn to be the judge of what brings us the best ROI (return on investment).