One of the few good things about COVID-19 is that Instagram ads have become cheaper than I have ever seen. Now is a great time to check if and how you can make Instagram ads profitable for your business. And if you don't believe that your customers are going to buy in this crisis (which I don't think), you can use this time to build your lead list cheaper than usual. Let's get those first 10k followers so we can finally use that sweet swipe-up link feature in our Instagram stories.
Instagram is quite a unique platform for ads, and we should treat it differently than Facebook ads, even though you can manage both from your FB Business Manager. So let's talk about topics like: