How often have you built a marketing funnel or set up an ad campaign and profits started to roll in immediately? It's truly rare, or we all would be filthy rich by now. Making funnels and campaigns perform to the level we desire is a relentless effort to identify bottlenecks and optimize them.

Are you making the most out of your lead generation efforts, or are you leaving real money on the table? It's often hard to tell because it takes time for leads to convert to customers. If we scale lead generation too aggressively, either our cost per lead can get out of control, or our sales or product delivery might not be able to handle the load.

Let's make testing your new text and design ideas for your landing page as straightforward as possible. Building on our landing page and tracking template, we add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup.

One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent.

Let's talk about dealing with B2B lead generation cases that would like to see better results. If you are ambitious enough, you are always looking for improvement, so you'll enjoy this.

What would you think if a colleague greeted you every day as if it was the first time you have ever met? Well, that's how we usually treat our website visitors. We "know" that they have been there, we know which ad we send them, and whether or not they bought something before, but we completely ignore that on our website. Crazy, right?

I use Landing Pages to capture fresh leads for my sales pipeline, start a customer survey or to A/B test a new value proposition or feature for my product. Learn which tools have worked best for me and what turns a boring landing page into a high converting one.