Are you making the most out of your lead generation efforts, or are you leaving real money on the table? It's often hard to tell because it takes time for leads to convert to customers. If we scale lead generation too aggressively, either our cost per lead can get out of control, or our sales or product delivery might not be able to handle the load. Yet, if you don't scale at an appropriate pace, we are leaving real money not only on the table but potentially in the hands of our competition. That's why we decided to create this guide for you.