What would you think if a colleague greeted you every day as if it was the first time you have ever met? Well, that's how we usually treat our website visitors. We "know" that they have been there, we know the city they are from, we know which ad we send them, and whether or not they bought something before, but we completely ignore that on our website. Crazy, right? ... like that weird colleague.
That's where personalization comes to the rescue. In this course we'll explain to you how to do it for free. So, what is personalization exactly? Personalization is a set of changes to your website visible only to a specific group of visitors to increase to the relevancy of your website.