Over the years, my connection with Ben Sufiani, who started as my daughters' swim coach, has evolved into a fruitful collaboration crucial to my career. Since August 2022, I've benefited from Ben's extensive marketing knowledge, which turned swimly, my online swim school, from a losing venture into a profitable business.
Ben is a hands-on mentor whose intellect and 15 years of marketing experience have supported every aspect of swimly. From developing a solid business strategy, teaching design, to optimizing sales funnels and understanding essential tracking – his advice has always been invaluable.
His unique advice, the weekly diving challenge, has been a real catalyst for attracting customers and improving the product. His focus on conversion rate and customer lifetime value, previously overlooked in my business strategy, has been equally important.
Ben has an extraordinary ability to clearly and understandably convey complex topics. His high standards of excellence and quality have inspired me to always strive for the best. He has the rare gift of motivating others to achieve more.
For anyone ambitious and looking to maximize their potential, Ben is the ideal mentor. His broad knowledge, combined with practical application, makes him a valuable resource for entrepreneurs at any career stage.
Ben, I am deeply grateful for the countless lessons and the lasting change you have brought to swimly and my professional life.