In this workshop, we’ll develop the traffic strategy that fits best to your product, budget, and skills. You can join with just an idea, a €25 consumer product, or a €10k+ business service. I want you to come out of the workshop with a clear plan about where to spend your time and money to generate traffic that converts to leads and customers.
Image your traffic strategy like a recipe and the channels are your ingredients. The question is in which order and the amount you need to mix them.
- As a baseline, we’ll add content marketing, but you have to decide if social media, SEO, or email traffic is more important to you at the moment. This is what you focus on completely if you have significantly more time than money on your hand.
- On top of your content, we’ll add paid traffic channels like Facebook, Google, and native ads to boost it to thousands of people who have not seen it before. I’ll help you to find out which are best for your case and how I would plan your budget.
- To finish it up, we’ll combine your content and channels in smart ways that support each other like retargeting tactics, lead nurturing, and growing a following while you spent your time on content and your money on ads.
