Playbook

1 of 6
This is how you build a solid growth roadmap
Miro Board
Explainer Video
Setup Guide
EXPLORE

THE FOUR STAGES OF THE GROWTH ROADMAP

1. LOCATE WHERE YOU AARRR

Here, we find out where we aarrr by putting our numbers together, spotting our main problems, and looking at why and what it means for our situation.

2. SEE WHERE THE TREASURE LIES

Based on the OKR framework, you'll find out what your company's values and north star metrics are. You set these goals for the quarter and the year.

3. DISCOVER HOW TO GET THERE

Using the objectives and north star metrics, you will next visualize how you will achieve them and gather all resources in one place.

4. DECIDE WHO IS DOING WHAT

In the last step, you assign your team members' responsibilities to the projects and manage the "money" and "people" resources.

Let's take a look inside

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This is the Growth Roadmap 
Miro Board Example

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WHAT CUSTOMERS ARE SAYING

"It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout."
John Doe
Fake Company Inc
"It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout."
John Doe
Fake Company Inc
"It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout."
John Doe
Fake Company Inc
"It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout."
John Doe
Fake Company Inc

Learn from a serial founder with real-world experience

Ben Sufiani - Growth Marketer and Founder of Pirate Skills
  • Founder of Pirate Skills + 7 startups since 2009 from mobile app, to e-commerce and SaaS
  • 14 years of expertise as founder and marketer
  • Over 1.000 marketing workshops and coaching sessions with marketing teams from AXA, E.ON, DHL, Bosch, Melitta, Greator, Klarheit, BodyIP, Rencore, IANUS, ...
  • Passionate about Performance Marketing, Analytics, Psychology, Business Strategy
  • LinkedIn | YouTube | Twitter
growth roadmap
50€ + VAT

Miro Board 
Growth Roadmap
This is how you build a solid growth roadmap
  • Miro Board with Templates and Examples
  • Comes in German and English
  • Explainer Video with Ben
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playbook
BUNDLE
250€ + VAT

All Pirate Playbooks for each topic
Get the guidance of a growth marketing veteran and execute hands-on solutions for your individual growth challenges.
  • 6 Miro Board Playbooks
  • For each topic (Growth Roadmap, Content & Story, Funnel Building, Data Analytics, Traffic Generation and Conversion Optimization)
  • Comes in German and English
  • Explainer Video with Ben
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FREQUENTLY ASKED QUESTIONS

What exactly is included in the Playbook and when do I get access?

There's a Miro Board that includes the specific Playbook you purchased. You'll also receive an explainer video with Ben, where he reviews the entire playbook and explains it all. You'll get both a German and English version, and there's also an example with Pirate Bills (the fictional SaaS) that uses realistic figures and scenarios.

One of our team members will give you access to the Pirate Playbooks within 24 hours. We'll let you know through email.

Once you're notified, you'll make a Circle account to see the Pirate Playbook and the explainer video. If you already have an account, just log in with it and enjoy easy access.

What to do if I don't have the right people in my team to execute the system?

We know good people are hard to find. With our system even junior marketers will be able to build a profitable marketing process within you company and grow into the senior role. Hire for aptiude more than experience and let them go through the relevant parts of the online video course to learn quickly. This alone should save you a ton of money in personal costs.

What if my sales team won't be able to process all those leads?

Part of the funnel building training is the setup of a solid lead scoring system that helps your sales time to focus on the best leads and stops them wasting their time on the weak ones. They are not even supposed to follow up on all leads. Ideally a significant percentage of leads starts to pay for your product all by themselves without every talking to sales.

How do I know if this Playbook is too advance or to easy for me?

Signals that the Playbook is too advanced:

  • This is your very very first touch point with marketing
  • You are mortally afraid of spreadsheets
  • You are sooo creative that you don't want to measure you results

Signals that you are too advanced for the Playbook:

  • You have done nothing but building A/B tested landing pages, automated, personalized email sequences, complex ad campaigns and deep data analysis for the last 3 years and don't want to become even better at it.
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