"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker (1838-1922)
I bet you know what this feels like as well. You are trying Facebook, Twitter, and Instagram. You sometimes even pay for promotions, because you are frustrated by the lack of organic engagement on your profiles. You are writing tons of content, but it's unclear which articles result in measurable success. You just spend two weeks implementing that new feature and you are not sure whether or not it was worth it.
Let's solve this 100-year-old problem for your business in this full-day workshop with the help of Google Analytics. I want you to leave the room .. slightly shocked because of how much Google knows about your users .. and with the know-how about tracking:
We'll be doing this with YOUR business and website on your Google Analytics account. If you don't have a website now, you'll get a demo account with solid data to work with. But I highly recommend working with your real business account.
The agenda for the day will look like this:
I want you to come out of the workshop and be set up perfectly. From there it's just continuous practice and improvement. It took me dozens of Google Analytics account setups to campaigns to get where you'll be after just 8 hours.
If you have remaining questions, feel free to message me.
a: Im Mediapark 5, 50670 Cologne, Germany