I have been getting a lot of questions about how to setup and use Google Analytics and the Facebook Pixel due to the data protection law changes (GDPR/DSGVO) on May 25th 2018. And I have seen many different decisions across projects that I'm involved in, regarding the use of analytics tools. Some have simply thrown every pixel out while others have completely ignored to changes. Let's take the middle ground and implement together what you can safely do and show the current options for unclear situations.
In this workshop we will:
1. Setup Google Analytics without personal data of your users
2. Setup Cookie Consent for the pixels that are collecting personal data (like Facebook)
3. Delay the loading of the pixel with personal data until consent is given
5. Basic usage of Google and Facebook Analytics (Traffic, Engagement, Conversions)
So bring your laptop. This is very hands-on for your project.
If you have any questions, feel free to get in touch with me via email ([email protected]).