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Pirate Playbooks
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Growth Marketing Mastery
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Leadgen
Kit

Start generating leads with automation and AI
AI Lead Gen Workshop
The Pirate Playbook
45min 1on1 Coaching
Discover more

Growth Marketing Mastery is a training program that helps you build an impactful and profitable
MARKETING SYSTEM,
managed by yourself or your team,
trained to the sharpest edge.

Let me show you ...

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Book the workshop

It's time to stop "good enough" marketing

Too many teams are held back by old-school marketing thinking. They still believe that a marketers main job is to fill the top of the pipeline without any responsibility how leads convert into profitable customers relationships.

  1. They don't know which of their campaigns are actually most profitable.
  2. They don't realize how much splitting organic and paid channels is hurting them.
  3. They don't have tracking system they can rely on and is easy to understand.

Here is what you get

  • Growth Kickstart Kit - 1 - Video Course
  • Growth Kickstart Kit - 2 - Pirate Playbook
  • Growth Kickstart Kit - 3 - 1on1 Coaching

Join the Growth Marketing Mastery program to get

  • 6 half-day interactive online workshops
  • 6 online video courses for self-paced learning
  • Our full Pirate Playbook for each skill
  • Personalized Q&A sessions in every workshop
  • Access to the exclusive Circle community

Learn from a serial founder with real-world experience

Ben Sufiani - Captain and Growth Marketer at Pirate Skills
  • Founder of Pirate Skills + 7 startups since 2009 from mobile app, to e-commerce and SaaS
  • 15 years of expertise as founder and marketer
  • Over 1.000 marketing workshops and coaching sessions with marketing teams from AXA, E.ON, DHL, Bosch, Melitta, Greator, Klarheit, BodyIP, Rencore, IANUS, ...
  • Passionate about Performance Marketing, Analytics, Psychology, Business Strategy
  • LinkedIn | YouTube | Twitter

00

FOUNDER 
FOR LIFE
Marketing has been primarily a tool to help my own 8 startups survive and strive. Zero patience for marketing bullshit.

00

WORKSHOPS + COACHINGS
Not only practical startup experience, but the ability and passion to teach founders and marketers all my marketing insights.

00

CUSTOMER
GROWTH
I have actually helped founders and marketers to increase their revenue and users both in the millions. Just ask them.

Explore what you will learn

GROWTH ROADMAP

Develop a solid marketing strategy that gets you from where you already are to your most challenging goals. Launch and execute impactful marketing initiatives that truly move the needle.

MORE DETAILS
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1.1 Why we need a solid growth strategy
1.2 How to make the most of this course
1.3 Overview with an example
1.4 Stats now - What are our current funnel stats
1.5 Bottlenecks - What is holding our growth back
1.6 Diagnosis - What is the real reason
1.7 Are my growth goals aligned with my company
1.8 Setting your goals with objectives and key results
1.9 Long-term vs short-term goal setting
1.10 Turn growth objectives into actionable projects
1.11 Growth opportunity checklist
1.12 Areas of responsibility and projects
1.13 Resources - money and other people
1.14 Working in Growth Sprints
1.15 From where you are to your most challenging goals

AARRR you a good fit?

👍

  • You are an ambitious founder or marketer in B2B SaaS, Digital Product, NGO or Service business
  • You finally want to step on the marketing gas pedal and what to know how to make profitable marketing investments
  • You have some basic background in content marketing or ads and want to try new methods, at least ones to see what works
  • You aim to get a broad overview of the modern marketing landscape and get deep into at least 1 of the six topics for yourself

👎

  • This is your first time doing any marketing at all (the course is beginner friendly, but is best suited for junior marketers and above)
  • You don't have product or service to do real marketing for
  • You can't afford it out of your businesses cash flow (if you think you work for a good enough cause, send me an email)
  • You have "insane" restrictions about data privacy and new tools. It might be frustration for you to not be able to execute everything.

Ready to generate 
a ton of leads

Starter Bundle

Lead Gen Kit

The best place to start growing your impact and profit including 45min 1on1 coaching with Ben
Next AI Lead Gen Workshop
300€ ROI.app Credits
All 6 Playbook Miro Templates
All 6 Playbook Handbooks
Premium Community Access
300€
one-time payment
lifetime access afterwards
Buy Leadgen Kit

just get it

all prices exclusive VAT

FREQUENTLY ASKED QUESTIONS

What exactly is included in the program and when do I get access?

You get access to 6 live online workshops that usally happen an every 2 Wednesday of the month from 13:30 to 17:00 CEST (Berlin time). The exact dates for workshops, that also account for holiday etc., are always kept up to date on this landing page 6 months ahead. These workshops are hosted by Ben Sufiani and everybody who joins can ask individual questions during the workshop and in the Q&A session at the end.

With each live workshop comes a pre-recorded video course that you can access 2 weeks before the workshop. It'll walk you step by step through the marketing system as will the live workshops, but let's you do it in your own pace. Plus, you can came back and redo the video course as often as you like, once you understand has hit the next level. We don't expect you to have watched and implemented all of it before the live workshop. Feel free to do so, though.

Which each video course come a part of the Pirate Playbook. This is your online handbook and toolbox. It's a mix of miro boards to help you visualize your marketing system at it's current state, as well as Notion workspace for a more text based handbook. No paid Miro or Notion Account will be required. The content in Miro and Notion will be continiously updated as soon as new insights or better recommendations become available. A static PDF version of the playbook will be provided to you as well.

What if I miss a live workshop and can I repeat them?

The online video course will still give you all the information you need to implement the marketing system. The value of the workshop is primarily in being able to ask questions and interaction with the others in the group.

If you can't make it one of the live workshops you can join again 6 months later. Actually, you can repeat all live workshops as long as we offer them. For example, we have costumers you join the Growth Roadmap work as preparation for the company goal meeting every time.

Will I get a good ROI (return of investment) on the training?

Let’s say you investment the 3750€ for the full program. If your revenue is at 500k € per year, even a 1% improvement would make your money back. Our actual growth target is double what you are currently making, no promises though.

What to do if I don't have the right people in my team to execute the system?

We know good people are hard to find. With our system even junior marketers will be able to build a profitable marketing process within you company and grow into the senior role. Hire for aptiude more than experience and let them go through the relevant parts of the online video course to learn quickly. This alone should save you a ton of money in personal costs.

What if my sales team won't be able to process all those leads?

Part of the funnel building training is the setup of a solid lead scoring system that helps your sales time to focus on the best leads and stops them wasting their time on the weak ones. They are not even supposed to follow up on all leads. Ideally a significant percentage of leads starts to pay for your product all by themselves without every talking to sales.

How do I know if this course is too advance or to easy for me?

Signals that the course is too advanced:

  • This is your very very first touch point with marketing
  • You are mortally afraid of spreadsheets
  • You are sooo creative that you don't want to measure you results

Signals that you are too advanced for the course:

  • You have done nothing but building A/B tested landing pages, automated, personalized email sequences, complex ad campaigns and deep data analysis for the last 3 years and don't want to become even better at it.
What if I want more of team members to join the the live workshops?

Get in touch with us and we'll give you a great team discount. We love when more people from one company join, because it gets a profitibale marketing system working so much faster.

What if I use other tools, social or ad platforms than those being recommended?

We are not married to particular tools and believe that there are many solutions to the same problem. Don’t worry, we make shure the key insights are applicable for a broad range of business cases and tool stacks.

What if I don't want to increase the ad budget yet?

We will show you ways how to isolate the revenue related specific marketing costs, so you can make small but impactful experiments. Once you see the ROI of every single euro of ad spend, you won’t see it as a cost no more, but an investment.

Master the Art and Science of Growth Marketing

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