Video is fast rising to become the single most important content format of our times. While text has been king in the past, due to its importance for SEO, video has overtaking most social networks as the preferred medium. But video can be hard, compared to text. The equipment, time and willingness to step in front that camera can be quite scary.
That's why we have invited Saskia Mertens, Head of Social Media from GEDANKENtanken over to our meetup to talk about how she and her team turn a series of interviews into a ton of content pieces for Youtube (>1 mio views / month), Facebook, Instagram, Twitter, etc.
She is responsible for the strategic development of the social media team of GEDANKENtanken and all organic actions and content published on the different channel to expand the GEDANKENtanken community. What Saskia loves about working in Social Media: the combination of being creative and working analytical. Fun fact: She can sing Mozart’s Queen of the Night. Not good, but by heart.