Ideas. Experiments. Results

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To achieve our goals as growth marketers, we come up with ideas, turn them into measurable experiments, and aim for results towards our north star metric. The challenge is coming up with the right ideas, not messing up the experiments, and producing results that last. All those quick-fix growth hacks don't cut it for us. We can look up a 100 hacks any day of the week and never run out for months. While the confusion increases, the questions remain:

  • What are the right ideas for my business?
  • How do I test my ideas effectively?
  • When will I finally see the results of my work?

For me, it all starts with a clear goal. It's usually about fixing the weakest part of my customer journey or scaling the most promising one. To increase my impact and profit, I set goals like:

  • Double the number of leads per week
  • Increase organic traffic by 30%
  • Cut the checkout abandonment rate in half
  • Add three month to my average subscription time
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