This is our simple step-by-step approach to bring your organic content marketing game to the next level. Find the stories that resonate with your customers and tell them in engaging formats on the right platforms.
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Story
The journey in which you help your customers go from where they are to where they want to be.
Themes
The broader topics your customers need to learn more about to make progress in your journey.
Formats
The concrete content styles to educate and entertain your customers like posts, articles, videos, and podcasts.
Platforms
The places you publish your formats to reach your customers and help like LinkedIn and Instagram.
Calendar
Your instrument to schedule the production and publication of your content to keep it manageable.
