This is our simple step-by-step approach to bringing your organic content marketing game to the next level. Find the stories that resonate with your customers and tell them in engaging formats on the right platforms. 

1. Story: The journey you help your customers go from where they are to where they want to be.
2. Themes: The broader topics your customers need to learn more about to make progress in your journey. 
3. Formats: The concrete content styles to educate and entertain your customers like posts, articles, videos, and podcasts.
4. Platforms: The places you publish your formats to reach your customers and help, like LinkedIn and Instagram.
5. Calendar: Your instrument to schedule the production and publication of your content to keep it manageable.

Create an engaging content plan that turns eyeballs into craving fans.