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Pirate Playbooks
Growth Marketing 
Captain on Deck


Help your accelerator teams
to scale their impact and profit
6 Live Workshops
Video Course
Pirate Playbooks
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What growth marketing Can do for your TEAMS

1. Achieve your growth goals

Always know what to do next to double your traffic, leads, customers, revenue or profit. Learn to set and work towards your goals like a growth marketing pro.

2. Level up your content game

Turn your LinkedIn page, Instagram profile, Youtube channel, blog or newsletter to the place your future customers are going to solve their problems.

3. Generate leads that convert

Build a customer journey that builds real trust with you. Craft great landing pages, lead magnets and email funnels that make your sales scalable.

4. Measure and learn faster

Stop wasting time and money on activities and campaigns that are simply not profitable. Build a tracking system you can trust and work with.

5. increase traffic profitably

Learn to turn 1$ into 2$ reliably at scale. Make your paid and organic traffic channels work together to find your next profitable campaigns, and the next.

6. Optimize to ⬇ CAC & ⬆CLV

Optimize your entire customer experience to lower your costumer acquisition costs and increase your customer lifetime value. Build, measure, learn, repeat.

Growth Marketing Mastery is a training program that helps you build an impactful and profitable
managed by yourself or your team,
trained to the sharpest edge.

Let me show you ...


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It's time to stop "good enough" marketing

Too many teams are held back by old-school marketing thinking. They still believe that a marketers main job is to fill the top of the pipeline without any responsibility how leads convert into profitable customers relationships.

  1. They don't know which of their campaigns are actually most profitable.
  2. They don't realize how much splitting organic and paid channels is hurting them.
  3. They don't have tracking system they can rely on and is easy to understand.

Let them Master these 6 
marketing skills 

Each team joining the Growth Marketing Mastery program to get

  • 6 half-day interactive online workshops
  • 6 online video courses for self-paced learning
  • Our full Pirate Playbook for each skill
  • Personalized Q&A sessions in every workshop
  • Access to our Sailor Circle community

Learn from a serial founder with real-world experience

Ben Sufiani - Growth Marketer and Founder of Pirate Skills
  • Founder of Pirate Skills + 7 startups since 2009 from mobile app, to e-commerce and SaaS
  • 14 years of expertise as founder and marketer
  • Over 1.000 marketing workshops and coaching sessions with marketing teams from AXA, E.ON, DHL, Bosch, Melitta, Greator, Klarheit, BodyIP, Rencore, IANUS, ...
  • Passionate about Performance Marketing, Analytics, Psychology, Business Strategy
  • LinkedIn | YouTube | Twitter


Marketing has been primarily a tool to help my own 8 startups survive and strive. Zero patience for marketing bullshit.


Not only practical startup experience, but the ability and passion to teach founders and marketers all my marketing insights.


I have actually helped founders and marketers to increase their revenue and users both in the millions. Just ask them.

Explore what you will learn


Develop a solid marketing strategy that gets you from where you already are to your most challenging goals. Launch and execute impactful marketing initiatives that truly move the needle.


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1 - No Map, No Treasure – Plan a clear Growth Roadmap
1.1 - Set meaningful and challenging growth goals
1.2 - Identify and diagnose the bottleneck
1.3 - Find potential breakthroughs to keep growing
1.4 - Organize your ideas until they click into a solid strategy
1.5 - Work towards your goals in weekly growth sprints
Example Growth Roadmaps
Learn more about growth strategies

Content & Story

Craft a resonating story and create content that attracts your dream customers and positions you as a leader in your space. Build an organic following first, so you are forced to create content your customers care about.


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2 - Let them be Legends - Craft resonating content
2.1 - Beware of the customer, product, founder love triangle
2.2 - Be the solution to your customers' problems
2.3 - Find your natural way to create - then transfer to other formats
2.4 - Adapt to the platforms you want to publish on
2.5 - Create, for each step of the customer journey, bottom to top
Example Content Strategies
Learn more about content marketing

Funnel Building

Build a value-driven marketing funnel that makes it easy for your future customers to trust you and buy. Learn the power of high-converting landing pages and email marketing that turns into customers.


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3 - Give, give, give, ask - Build a value-driven marketing funnel
3.1 - Double your leads, double your impact and profits
3.2 - Turn your CRM into the single source of truth
3.3 - Keep providing value to your leads … forever and ever
3.4 - Convert your leads through automations and good ol’ sales
3.5 - Build a break-even funnel to stop paying for customer acquisition
Example Funnel, Landing Pages and Emails
Learn more about Funnel Building

Data Analytics

Measure your growth goals and learn faster which marketing efforts drive progress and don’t waste money. Learn to collect data you rely on. Finally, know which of your campaigns really drives profitable acquisition.


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4 - Eyes on the North Star - Measure your growth goal progress
4.1 - Measure each important step in your customers' journey
4.2 - Pick the right analytics tool stack for your needs
4.3 - Deal with consent in a data-privacy-focused world
4.4 - Build your analytics dashboard to learn faster and faster
4.5 - Run regular analytics deep dives to find real treasure
Example Analytics Dashboards
Learn more about Data Analytics

Traffic Generation

Drive more profitable traffic by focusing on the right organic and paid channels that fit your audience and resources. Get the collected experience from hundreds of ad campaigns that helps you scale your media budget.


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5. - Be Bold, In The Black - Drive more profitable traffic
5.1 - Build up your own channels, or you will get screwed
5.2 - Expand to organic channels if you have more time than money
5.3 - Push with paid channels if you have more money than time
5.4 - Leverage partner channels if you have time and money
5.5 - Make them work together with the Traffic Channel Compass
Example Traffic Channel combinations
Learn more about Traffic Channels

Conversion Optimization

Increase the impact and profit with systematic experiments that reliably free your growth bottlenecks. Learn to A/B your landing pages, emails, and ad campaigns to reduce cost and increase revenue.


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6. - Fix you Leads - Optimize to increase impact and profit
6.1 - Test the shit out of your customer journey
6.2 - Testing with ads is actually the easiest
6.3 - Make your email funnels suck less
6.4 -  Don’t make it too hard on your customers to buy
6.5 - Figure out the right fanciness level of split testing
Example Conversion Optimizations
Learn more about Conversion Optimization

AARRR your teams 
a good fit?


  • You are an ambitious founder or marketer in SaaS, E-Commerce, Digital Product, Mobile App, NGO or Service business
  • You want a really solid growth system
  • You finally want to step on the marketing gas paddle and what to know how to make profitable marketing investments
  • You have some basic background in content marketing or ads and want to try new methods at least ones to see what works


  • You don't have product or service to do real marketing for
  • You know what multi-touch attribution is and have implemented it successfully in our business (you might be too advanced)
  • You have "insane" restrictions about data privacy and new tools. It might be frustration for you to not be able to execute everything.

what's a better chance for success worth?

Power up your batch with a Growth Marketing Keynote
by Ben Sufiani

1x Growth Keynote + Q&A for 90min
3x Access workshop keys

1.500 €
Your teams benefit from all Pirate Skills workshops, courses and playbooks to master their growth marketing skills.

All 6 workshops
All 6 video courses
All 6 parts of the Pirate Playbook
Access to the Sailor Circle community

1.500 € / team
All prices excluding VAT


What exactly is included in the program and when do I get access?

You get access to 6 live online workshops that usally happen an every 2 Wednesday of the month from 13:30 to 17:00 CEST (Berlin time). The exact dates for workshops, that also account for holiday etc., are always kept up to date on this landing page 6 months ahead. These workshops are hosted by Ben Sufiani and everybody who joins can ask individual questions during the workshop and in the Q&A session at the end.

With each live workshop comes a pre-recorded video course that you can access 2 weeks before the workshop. It'll walk you step by step through the marketing system as will the live workshops, but let's you do it in your own pace. Plus, you can came back and redo the video course as often as you like, once you understand has hit the next level. We don't expect you to have watched and implemented all of it before the live workshop. Feel free to do so, though.

Which each video course come a part of the Pirate Playbook. This is your online handbook and toolbox. It's a mix of miro boards to help you visualize your marketing system at it's current state, as well as Notion workspace for a more text based handbook. No paid Miro or Notion Account will be required. The content in Miro and Notion will be continiously updated as soon as new insights or better recommendations become available. A static PDF version of the playbook will be provided to you as well.

What if I miss a live workshop and can I repeat them?

The online video course will still give you all the information you need to implement the marketing system. The value of the workshop is primarily in being able to ask questions and interaction with the others in the group.

If you can't make it one of the live workshops you can join again 6 months later. Actually, you can repeat all live workshops as long as we offer them. For example, we have costumers you join the Growth Roadmap work as preparation for the company goal meeting every time.

What to do if I don't have the right people in my team to execute the system?

We know good people are hard to find. With our system even junior marketers will be able to build a profitable marketing process within you company and grow into the senior role. Hire for aptiude more than experience and let them go through the relevant parts of the online video course to learn quickly. This alone should save you a ton of money in personal costs.

What if my sales team won't be able to process all those leads?

Part of the funnel building training is the setup of a solid lead scoring system that helps your sales time to focus on the best leads and stops them wasting their time on the weak ones. They are not even supposed to follow up on all leads. Ideally a significant percentage of leads starts to pay for your product all by themselves without every talking to sales.

How do I know if this course is too advance or to easy for me?

Signals that the course is too advanced:

  • This is your very very first touch point with marketing
  • You are mortally afraid of spreadsheets
  • You are sooo creative that you don't want to measure you results

Signals that you are too advanced for the course:

  • You have done nothing but building A/B tested landing pages, automated, personalized email sequences, complex ad campaigns and deep data analysis for the last 3 years and don't want to become even better at it.
What if I want more of team members to join the the live workshops?

Get in touch with us and we'll give you a great team discount. We love when more people from one company join, because it gets a profitibale marketing system working so much faster.

What if I use other tools, social or ad platforms than those being recommended?

We are not married to particular tools and believe that there are many solutions to the same problem. Don’t worry, we make shure the key insights are applicable for a broad range of business cases and tool stacks.

What if I don't want to increase the ad budget yet?

We will show you ways how to isolate the revenue related specific marketing costs, so you can make small but impactful experiments. Once you see the ROI of every single euro of ad spend, you won’t see it as a cost no more, but an investment.


Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Master the Art and Science of Growth Marketing


Sailor Circle


Pirate Playbook
Growth Marketing Mastery
Captain on Deck
Made with AARRR 🏴‍☠️ by Pirate Skills in Cologne, Germany