Google Analytics Demystified | Online Meetup
Taking the time to look at your Google Analytics data can be daunting, especially when you are already busy. It can appear complicated, technical, and confusing. I want to show you that learning to demystify your user behavior data can be much more like an exciting treasure hunt. Google Analytics can help us to answer real-world business and marketing questions like:
- Is my traffic growing, and from where do the best users come?
- Are my offers working, or are people just bouncing off my landing pages?
- What is the most popular content on my website, and what was a waste of time?
- Where do users get stuck in the customer journey I crafted?
- Are my ads already profitable, or am I wasting money?
To me, these are the questions I struggle with in my everyday work as a growth marketer and founder. So it's just practical to take 15 minutes once a week to see if I'm on track or not. And in case I smell treasure, diving deep has been worth it so many times.
I hope this meetup will shortcut some of the learning curves that can come with learning a semi-userfriendly tool like Google Analytics.
And for the people who love to dive deep, we can discuss all the topics like E-Commerce tracking, Tag Manager, and attribution models. ;)
Join the survey and have a chance to win a free workshop ticket:
You are welcome to watch the meetup through our Facebook Live Stream, in case you can't make it to STARTPLATZ Cologne. Facebook only gives us the final Live Stream link 7 days before the meetup.
So, you want to become your own growth marketer? Then join the Pirate Skills Growth Program with 6 deep-dive workshops over 3 months. To get a detailed program description send a message to [email protected]
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