What is Customer Success Management? - GrowthArtic - 37
If you ask 100 people how they would grow their business, approx. 98 will come up with ideas how get more "new" customers. New business is in everybodys focus, right? But what about your existing customer base? Helping your existing customers to be more successful (not only happy) with your product can lead systematically to Growth, too. Decreasing churn rates and increasing upsells/upgrades...That´s the basic idea of customer success management.
In todays´episode 27 "What is Customer Success Management?" we´re talking about our experiences with this idea and where the challenges are...
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Who is Hendrik Lennarz?
„I :heart:GROWTH“ :rocket:� My name is Hendrik Lennarz and I´m addicted to Growth Hacking for more than 13 years now. Unfortunately not knowing that my job title has such a cool name like “Growth Hacker”. I love sharing with you more than 100+ self-applied Growth Hacks and my Growth Hacking process V3.0 is a best practice for sustainable Growth for 150+ startups and corporates across Europe. My working experience is based on 10 years working as CTO/CPO at Trusted Shops, where I built up the tech- and product stack from scratch, up to a team-size of 50+ people and to a customer base of 25.000 online retailers across Europe.
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Who is Ben Sufiani?
I'm Ben Sufiani, founder since 2008 and host of the Pirate Skills meetups in Cologne. After serval web and app startups with a fair share of fails and successes, I found me focus in growth marketing. To me that mean being responsible for measuring and improving the customer journey from B2B/B2C acquisition to retention to lifetime value. Btw .. Hendrik was the first speaker at Pirate Skills over 3 years ago.
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Ben Sufiani http://get.pirateskills.com/bensufiani