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Growth Marketing Mastery is a training program that helps you build an impactful and profitable
managed by yourself or your team,
trained to the sharpest edge.
Always know what to do next to grow your traffic, leads, customers, revenue or profit. Learn to set and achieve our most challenging growth goals like a growth marekting professional.
Become the go-to problem solver for your audience. Level up your LinkedIn, Instagram, YouTube, blog or newsletter. Build the backbone for all your other marketing efforts organically.
Craft a customer journey, that earns real trust. Design your landing pages, lead magnets, emails to guide and nuture your leads until they are ready to convert or go to your sales team.
Learn faster which marketing efforts are wasting your time and money. Identify the few parts of your campaigns that you can scale profitably. Based on your own data without complicated big data magic.
Turn 1$ into 2$ systematically by understanding how organic and paid channels work together. This is the campaign structure that will help you find your next profitable campaign and the next.
Optimize your entire customer journey to lower your customer acquisition costs and increase your customer lifetime value. Test, measure, learn, repeat week after week after week.
Too many teams are held back by old-school marketing thinking. They still believe that a marketers main job is to fill the top of the pipeline without any responsibility how leads convert into profitable customers relationships.
Join the Growth Marketing Mastery program to get
Develop a solid marketing strategy that gets you from where you already are to your most challenging goals. Launch and execute impactful marketing initiatives that truly move the needle.
Craft a resonating story and create content that attracts your dream customers and positions you as a leader in your space. Build an organic following first, so you are forced to create content your customers care about.
Build a value-driven marketing funnel that makes it easy for your future customers to trust you and buy. Learn the power of high-converting landing pages and email marketing that turns into customers.
Measure your growth goals and learn faster which marketing efforts drive progress and don’t waste money. Learn to collect data you rely on. Finally, know which of your campaigns really drives profitable acquisition.
Drive more profitable traffic by focusing on the right organic and paid channels that fit your audience and resources. Get the collected experience from hundreds of ad campaigns that helps you scale your media budget.
Increase the impact and profit with systematic experiments that reliably free your growth bottlenecks. Learn to A/B your landing pages, emails, and ad campaigns to reduce cost and increase revenue.
You get access to 6 live online workshops that usally happen an every 2 Wednesday of the month from 13:30 to 17:00 CEST (Berlin time). The exact dates for workshops, that also account for holiday etc., are always kept up to date on this landing page 6 months ahead. These workshops are hosted by Ben Sufiani and everybody who joins can ask individual questions during the workshop and in the Q&A session at the end.
With each live workshop comes a pre-recorded video course that you can access 2 weeks before the workshop. It'll walk you step by step through the marketing system as will the live workshops, but let's you do it in your own pace. Plus, you can came back and redo the video course as often as you like, once you understand has hit the next level. We don't expect you to have watched and implemented all of it before the live workshop. Feel free to do so, though.
Which each video course come a part of the Pirate Playbook. This is your online handbook and toolbox. It's a mix of miro boards to help you visualize your marketing system at it's current state, as well as Notion workspace for a more text based handbook. No paid Miro or Notion Account will be required. The content in Miro and Notion will be continiously updated as soon as new insights or better recommendations become available. A static PDF version of the playbook will be provided to you as well.
The online video course will still give you all the information you need to implement the marketing system. The value of the workshop is primarily in being able to ask questions and interaction with the others in the group.
If you can't make it one of the live workshops you can join again 6 months later. Actually, you can repeat all live workshops as long as we offer them. For example, we have costumers you join the Growth Roadmap work as preparation for the company goal meeting every time.
Let’s say you investment the 3750€ for the full program. If your revenue is at 500k € per year, even a 1% improvement would make your money back. Our actual growth target is double what you are currently making, no promises though.
We know good people are hard to find. With our system even junior marketers will be able to build a profitable marketing process within you company and grow into the senior role. Hire for aptiude more than experience and let them go through the relevant parts of the online video course to learn quickly. This alone should save you a ton of money in personal costs.
Part of the funnel building training is the setup of a solid lead scoring system that helps your sales time to focus on the best leads and stops them wasting their time on the weak ones. They are not even supposed to follow up on all leads. Ideally a significant percentage of leads starts to pay for your product all by themselves without every talking to sales.
Signals that the course is too advanced:
Signals that you are too advanced for the course:
Get in touch with us and we'll give you a great team discount. We love when more people from one company join, because it gets a profitibale marketing system working so much faster.
We are not married to particular tools and believe that there are many solutions to the same problem. Don’t worry, we make shure the key insights are applicable for a broad range of business cases and tool stacks.
We will show you ways how to isolate the revenue related specific marketing costs, so you can make small but impactful experiments. Once you see the ROI of every single euro of ad spend, you won’t see it as a cost no more, but an investment.